Rusch Fensterbau had the reputation, the products, and the expertise. What they needed was a digital presence that matched. The existing website was outdated and failed to communicate the quality and craftsmanship behind the business. We changed that entirely.

We rebuilt the brand identity and designed a new Webflow website that reflects the precision and reliability the company is known for. Every page was structured with SEO best practices from the ground up, targeting homeowners and property developers across the Zurich region searching for premium window and door solutions.

The centrepiece of the project was a fully custom-built interactive door configurator, developed from scratch using React and JavaScript. Entirely independent of any third-party tool, the configurator gives visitors a real-time experience of designing their own entrance door, selecting door styles, materials, colors, glass options, and finishes step by step. Every choice updates the visual preview instantly. At the end of the flow, the configured specification is submitted directly as a lead to the Rusch team, creating a seamless path from interest to inquiry.

This level of interactivity is rare in the Swiss Fensterbau market and immediately sets Rusch apart from every competitor. Alongside the configurator, paid advertising campaigns on Meta and Google drove qualified local traffic to the site, generating consistent high-intent inquiries from homeowners ready to invest in premium windows and doors.